Stories

Presentation, Animation & Visual Storytelling

Stories make information engaging.

Whether explaining an urban strategy, guiding audiences through a design proposal,
or introducing new ideas to unfamiliar audiences, these projects use narrative, motion and
visual communication to transform complexity into clarity and information into experience.
They aim not only to inform, but also to create emotional connections
​that make ideas memorable and meaningful.
​

​High-five in the sky

Hong Kong Walk DVRC Competition Winning Proposal
​

Scope: Graphic Design
Animation
Exhibition Design
Collaborate with:
Studio DMAU 
MLA+ Rotterdam
Year:
2018​

First-prize proposal for the Walk DVRC Design Competition, reimagining Hong Kong’s Des Voeux Road Central as a pedestrian-oriented public space.

Visual storytelling played a key role throughout both the competition and subsequent touring exhibitions. A fictional character named Flora guided audiences through the proposal using animation and first-person narration, creating a more emotional and accessible public experience.

Dat is niet eerlijk!

Scope:
Animation
​Multimedia Presentation
Client:
Studio DMAU
Year:
2024​

Dasha River Nature Classroom

Scope:
Illustration
​Exhibition Graphic Design
Client:
MLA+ Shenzhen
Year:
2021

​Architectural presentation 

Translating Urban & Architectural Visions through Motion Narratives
​

Scope: 
Place Branding
Graphic Design and Illustration
Animation and Video Editing
Clients: 
MLA+
Tekuma Frenchman
Urban Agency
VenhoevenCS, and more
Year: 
​2013-now​

Since 2013, I have collaborated on multimedia presentations for urban planning and architectural competitions across China and international contexts. At a time when competition presentations in China largely followed rigid and formal visual conventions, these works introduced a more contemporary visual language that combined cinematic storytelling, graphic design and artistic direction.

Over the past decade, nearly 50 presentation films and visual narratives have been produced for projects across China, Saudi Arabia, Russia, Ireland, Denmark and South Korea — transforming technical planning proposals into engaging visual experiences.

City. NeiGHbourhood. Home.

Large Format Projection at Moscow State Museum of Architecture
​

Scope:
Graphic Design
Multimedia Film
Client: 
MLA+
Year:
2016

The exhibition “City. Neighbourhood. Home” at the Moscow State Museum of Architecture marked MLA+’s inaugural introduction of its work to the Russian audience. Centered around a large-scale wall-projected film spanning nearly 50m, with a 30-minute runtime.

​The exhibition employed a minimalist three-color system to visually articulate its core themes. Bold, vibrant color blocks were strategically used to resonate with Russia’s
expressive cultural aesthetic, while a recurring silhouette character served as both a narrative thread and a source of playful interludes throughout the film.

Unbox & Reconnect Campaign Animation

Scope:
Animation
Collaborated with: 
Lennart Wienecke (creative director)
Rens Pluijm (sound designer)
Client:
Architecture in Development
Year:
2019​

Leespods Campaign Animation

Scope:
Illustration
Animation
Client:
Probiblio
Year:
2020

Persuasive Design Online Course

Production of the Campaign Film and Video Courses
​

Scope:
Cinematography and Editing
Multimedia Design
Client:
Buyerminds
Year:
2018​

Buyerminds, a leading Dutch website design company, excels at using psychology to guide visitors' purchasing decisions, consumption, and feedback. They compiled their knowledge and experience to create a series of video courses, which were then launched on China's largest design learning website.

I was responsible for filming, editing, and animations of all the video courses. I also created this concise promotional video to encourage Chinese students to enroll in the courses.

Waiting for the bus

Scope:
Animation
Client:
Personal Practice
Year:
2011

Down the Rabbit hole

Scope:
Animation
Client:
Personal Practice
Year:
2011