Brands

Cross-Cultural Branding Strategy & Visual Identity

​Branding is often an act of translation.

From helping Chinese manufacturers enter European markets to creating communication strategies
for cities, institutions and public initiatives, these projects focus on shaping identities that
resonate across different audiences, contexts and cultures.

Lifolia

Brand Identity & Website
​

Scope: 
Brand Strategy, Visual Identity,
Web Design, Editorial
Clients: 
Lifolia Landscape GmbH
Year: 
2025-2026

Lifolia is a new brand launched by an artificial plant manufacturer based in Guangzhou, China, aiming to enter the European market with a refined and
contemporary identity.

The project focused on repositioning the company beyond the visual language commonly associated with low-cost manufacturing. Through a minimal visual system, editorial-inspired layouts and a calm digital experience, the brand was designed to resonate with the aesthetic expectations of mid-tohigh- end European audiences.

​Shenzhen Low-carbon city

Spatial Graphics & Place Branding
​

Scope: 
Environmental Graphic Design
Illustrations
Place Making
Collaborated with: 
MLA+ Shenzhen
Year:
2023​

​Developed as part of Shenzhen’s low-carbon experimental zone in Longgang District, the project aimed to communicate sustainable urban technologies through an approachable public visual language.

Working alongside landscape designers, we created a unified graphic system translating complex environmental concepts into accessible and engaging visuals.

The identity centered around three core elements — carbon, hydrogen and oxygen — moving between ecological forms and low-carbon technologies. To ensure practical application across spatial installations and environmental graphics, the illustrations adopted a restrained color palette and simplified geometric forms.

​The Global cities 2024

Key Visual & Editorial Design
​

Scope: 
Press Conference Visual Identity,
Report Book Design
Client: 
China Academy of Urban Planning and Design
Year:
2024

​Designed for the annual Global Cities Press Conference under the Belt and Road Initiative, hosted by the China Academy of Urban Planning and Design.

The 2024 theme, Transcending the Borders of Globalization, explored the shifting condition of globalization in the post-pandemic era — where increasing geopolitical divisions coexist with ongoing cultural and economic exchange.

To reflect this complexity, national borders were visualized as aurora-like forms: luminous, fluid and constantly shifting. Rather than framing borders as either barriers or symbols of openness, the visual language aimed to present them as dynamic and ambiguous conditions within contemporary globalization.

Bainikeng public consultation

Graphic Design
​

Scope: 
Graphic Design
Client: 
China Academy of Urban Planning and Design
Year:
​2020-2021
​

The urban planning and design project for Shenzhen’s Bainikeng area, led by the CAUPD, required incorporating feedback and suggestions from local residents. Unlike presentations targeting higher authorities, public consultations are “bottom-up” and community-oriented. 

Thus, the visual communication design prioritized accessibility and relatability. Concrete depictions of people and everyday objects were chosen as the main graphic elements, complemented by warm, appealing colors and friendly shapes. The final design was met with widespread praise and enthusiasm from Bainikeng residents.

3SumLife

Branding Design and New Product Series
​Scope: 
Re-Branding
New Product Graphic Design
Client:
3SumLife | handmade album brand​
Year:
​2016
​

camera japan festival

Movie Teasers
​Scope:
​Animation
Collaborated with: 
Yuko Uesu (sound designer),
Nan Wang (sound designer),
Kishibe Yasuo (creative director)
Year:
2013, 2014, 2015​